1. Introduction
GrowthArk ("GrowthArk", "we", "us", or "our") is committed to protecting your privacy and maintaining the highest standards of data integrity. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you engage with our fractional sales solutions, including our data-enriched outbound lead generation and AI-powered lead qualification services. Our approach to privacy reflects our core brand values of Integrity & Transparency and Data-Informed Precision.
2. Information We Collect
2.1 Information You Provide to UsWe collect information that you provide directly to us, including:Contact information (such as name, email address, phone number, and professional title)Company information (including firmographic data, industry, company size, etc.)Business objectives and sales goalsCRM and marketing automation platform access credentials (when necessary for integration)Information about your ideal customer profiles (ICPs)Any other information you choose to provide in the course of our business relationship
2.2 Information We Collect AutomaticallyWhen you interact with our website or digital services, we may automatically collect:Usage information (such as pages visited, time spent on pages, and click patterns)Device information (such as IP address, browser type, and operating system)Location information based on your IP addressInformation collected through cookies and similar tracking technologies
2.3 Information From Third-Party SourcesAs part of our data-enriched outbound lead generation services, we may collect information from:Public databases and directoriesProfessional networking platformsIndustry-specific resourcesData enrichment services and tools (like Clay)Intent signal platformsOther publicly available sources
3. How We Use Your Information
We use the information we collect to:
(a) Provide, maintain, and improve our Sales Engine and Sales Flywheel solutions.
(b) Develop and refine Ideal Customer Profiles (ICPs)
(c) Enrich prospect data to identify high-conversion potential accounts
(d) Design and execute personalized outreach sequences
(e) Qualify and score leads using our AI-powered systems
(f) Deliver detailed analytics and performance metrics
(g) Communicate with you about our services and respond to your inquiries
(h) Continuously optimize our solutions based on performance data
(i) Comply with legal obligations
4. The Sales Flywheel Data Approach
Our proprietary Sales Flywheel methodology creates a self-reinforcing system that: Continuously gathers and applies conversion insights to refine targeting and messagingBuilds momentum that makes each subsequent outreach more effectiveAdapts to changing market conditions through built-in feedback mechanismsThis approach requires ongoing data analysis and progressive refinement, which is integral to our service delivery and continuously improves the quality and relevance of our outreach.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to:
(a) Understand how you interact with our website and services
(b) Remember your preferences and settings
(c) Improve our website functionality and user experience
(d) Analyze the effectiveness of our marketing efforts
(e) You can manage your cookie preferences through your browser settings. However, disabling certain cookies may limit your ability to use some features of our services.
6. Data Sharing and Disclosure
We value your privacy and do not sell your personal information to third parties for their marketing purposes. We may share your information with:
6.1 Service Providers
* Third-party vendors who assist us in providing our services, including: CRM and marketing automation platforms
* Data enrichment and analytics providers
* Email and communication service providers
* Cloud storage and hosting providers
6.2 Business Partners
With your consent, we may share information with:
* Your designated sales teams for SQL handoff
* Integrated marketing platforms
* Other service providers in your revenue generation ecosystem
6.3 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities.
6.4 Business Transfers
If GrowthArk is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction.
7. Data Security
We implement industry-standard security measures to protect your personal information, including:
* Encryption of sensitive data
* Access controls and authentication measures
* Regular security assessments
* Employee training on data protection
* Secure data storage practices
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
8. Your Rights
Depending on your location, you may have certain rights regarding your personal information, which may include:
* The right to access the personal information we hold about you
* The right to request correction of inaccurate information
* The right to request deletion of your information
* The right to restrict or object to processing
* The right to data portability
* The right to withdraw consent
* To exercise these rights, please contact us using the information provided in the "Contact Us" section.
9. Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:
* The duration of our business relationship with you
* Whether there is a legal obligation to retain the data
* Whether retention is advisable considering our legal position (such as for statutes of limitations, litigation, or regulatory investigations)
10. Children's Privacy
Our services are designed for businesses and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 16. If we learn we have collected personal information from a child under 16, we will delete that information.
11. International Data Transfers
As a global company, we may transfer your information to countries other than the one in which you reside. We ensure that such transfers comply with applicable data protection laws and that appropriate safeguards are in place to protect your information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:
* Posting the new Privacy Policy on this page
* Updating the "Last Updated" date at the top of this Privacy Policy
* Sending you an email notification
* We encourage you to review this Privacy Policy periodically to stay informed about our information practices.
13. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
GrowthArk
Email: admin@growthark.ai
By using our services, you acknowledge that you have read and understood this Privacy Policy.